Colorbleed x OHRA: Stylized Cars
YEAR: 2023
COMPANY: Colorbleed
SOFTWARE: Blender
About – Colorbleed is a 3D animation studio that was hired to design the animated visuals for insurance company OHRA. Colorbleed is known for its character-and story-driven work that leaves a mark.
The Brief – Design a series of stylized car models, each inspired by their real-life counterparts to feature in a number of scenarios depicting car related activities. The primary objective was to create models that not only captured the essence of the original vehicles but also aligned seamlessly with the distinctive visual language of the brand.
Time – Over the course of three weeks I worked closely with the team at Colorbleed to bring this project to a close. This was next to full-time employment so I mostly worked in the evening and on weekends.
Work – To achieve this, I worked in close collaboration with the art director and the animation team. Together we focused on setting up the models for both rendering and animation. A critical aspect of this task was maintaining consistency with the style established in the brands earlier campaigns.
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