Masquelier’s Product Visualisation
YEAR: 2017
COMPANY: MQT
SOFTWARE: Cinema4D, Photoshop
About – Masqueliers is a company known for its expertise in developing and producing health supplements derived from natural sources. The company was founded by Dr. Jack Masquelier, a pioneering scientist in the field of phytonutrients.
The Brief – Replace traditional photography with 3D renders to streamline the process of updating and iterating on product variations, making it quicker and more efficient.
Work – For this project 1:1 matching with the packaging was the most important part. Taking the physical product and getting all the dimensions, embossing and colour variations exactly right was the challenge. Together with their package designer I setup a system that made swapping textures accurately easy and efficient.
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